Evansville Living Readers: Connected to the Community,
Their Magazines, and Your Products and Services.

Evansville Living does far more than reach an attractive audience. It influences readers’ lives in a way no other local publication can.

That’s why 96% ofsubscribers tell us Tucker Publishing Group magazines help them know Evansville better. Will they know your products?

GENDER: More than half of Evansville Living’s female readers pass along their copy to a male.

AGE: (median age 55)

MARITAL STATUS: Married: 73% Single: 27%

EDUCATION: College: 84% Masters: 27%

READERSHIP HABITS: Regular readers (4 out of last 4 issues): 92% Number of times refer to an issue: 4 How long issue kept: 4 Months Never thrown an issue away: 20%

LIFESTYLE: Eat out three or more meals per week: 51% Average times traveled within US in past year: 5 Took a foreign trip in last three years: 46% Own or serve as partners in a business: 26% Serve on a Board of Directors: 51%

ECONOMIC PROFILE: Median household income: $98,400 Average net worth: $395,000 The median household income in Evansville is $31,963.

EVANSVILLE RESIDENCY: Average years lived in city: 14 Lived in Evansville 15 years or more: 85%

ANNUAL HOUSEHOLD INCOME: Greater than $200,000: 14% Greater than $150,000: 12% Greater than $100,000: 23%

HOME OWNERSHIP: Own home: 96% Own two or more homes: 17% Avg. value of primary home: $197,000 Have home values between $200,000 - $499,999: 49%

LEISURE ACTIVITIES: (enjoyed in last 12 months)

CONSUMER BEHAVIOR: (purchased in last 12 months)