August 22, 2017
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Yesterday’s Wall

Heritage Federal Credit Union looks to history for guidance
President and CEO and Chief Marketing and Member Service Officer stand in front of the new history wall in the Bell Oaks branch.

Before Heritage Federal Credit Union was officially chartered in 1965, a few Alcoa Warrick Operations employees collected dollar bills from their coworkers on the plant floor and stored the assets in the trunk of a car. Little did they know their work would be remembered on a wall in a brand-new headquarters lobby more than 50 years later.

A transparent wave carries visitors through those 51 years of vision, commitment, and innovation as they step into the branch of HFCU at 8266 Bell Oaks Drive, which replaced the old Bell Oaks branch in January 2015.

Photographs, historic logos, and blocks of red and blue stand out from the sepia wallpaper composed of archived documents and newspaper articles. One of the first photos is of that first car, with its trunk open.

“It really did take the blood, sweat, and tears of just a few men who had a vision of creating a financial solution for the workers,” says President and CEO Ruth Jenkins. “To be here 50 years later is a pretty impressive feat.”

In the earliest days, only Alcoa employees, members of the United Steelworkers Local 104, belonged to the Warrick Employees Federal Credit Union, a far cry from its membership charter today. The renamed HFCU, with seven offices between Warrick and Vanderburgh Counties, serves about 51,000 members from four counties as a not-for-profit, member-owned financial cooperative, which offers savings, investment opportunities, loans, and more.

“Some of our members still come in and point out, ‘Oh gosh, that was me in the truck,’ or, ‘I know that person. They’re in my family,’” says Chief Marketing and Member Service Officer Steven Bugg. “So it’s still a living, breathing history wall."

In the middle of it all is a large screen, which will, upon completion, display a video detailing the legacy of the credit union.

“We also implemented technology to let people know that we are up-to-date,” says Bugg, “even though we’re 51 years young.”

The wall can be updated, as well, to incorporate new branches and faces — new history.

“We want to make sure,” says Bugg, “just as our forefathers did, that the credit union is around for many generations in the future.”

When members and employees pass through the lobby, the wall stands before them as a reminder, a review, and a testament.

“The pride was there then,” says Jenkins, pointing to the photo of the car where it all began, “and decades later, the pride is still here today.”

For more information about Heritage Federal Credit Union, call 812-253-6928 or visit


Redesigning Downtown

Evansville looks forward in latest plan
Fourth and Main streets

For the first time in 15 years, Evansville has a Downtown Master Plan.

Its predecessors include proposals from 1927, 1984, 1995, and 2001, the last of which Evansville Business examined in the August/September 2002 feature “Master Success.”

Over a decade ago, people weren’t talking about the Multi-Institutional Academic Health Science Education and Research Facility, a DoubleTree by Hilton hotel, and the Ford Center. In those days, conversation circled around a baseball stadium and minor league team, bringing the old canal back to life, and a Civic Center Plaza.

While details have changed, core community values remain. As the 2016 plan delineates, Evansville’s residents aspire to activate Main Street and the riverfront, cultivate innovation in a “NoCo Makers District,” connect spaces with modernized transportation options, and develop a strong residential neighborhood.

After conducting studies in the community, the City and its strategic planning partners, Progressive Urban Management Associates, Rundell Ernstberger Associates, and Hafer PSC say Evansville is primed for change to ignite.

“Every vibrant city has a strong urban core,” says Mayor Lloyd Winnecke, “and I’m very satisfied that the plan reflects what the participants want.”

The 124-page plan publication is just that — a visual and verbal representation of public interest.

The first in a series of maps focuses on the placement of eye-catching gateways into Downtown and prospective bicycle and pedestrian improvements, like veins throughout the district. The maps ultimately converge into one, layered with the probable locations of entertainment and manufacturing progress.

After the maps are renderings of completely reinvented riverfront and parks spaces and descriptions of the roads to a better Downtown.

Those roads include detailed explanations of why the area north of Court Street is important in redefining the Evansville production landscape and why two new piers could revitalize the banks of the Ohio. They hypothetically carry readers to the goal of a diverse Downtown residential experience.

For more information about the Evansville Downtown Master Plan, call the Southwest Indiana Chamber at 812-425-8147 or visit


Driving Force

D-Patrick Ford/Lincoln finds new home at gateway to Downtown
The new D-Patrick Ford/Lincoln dealership at the corner of Walnut Street and U.S. Highway 41 opened in March.

In the spring of 2014 change was preparing to happen in the Downtown Evansville landscape. Plans to bring a four-year medical school to the area were well underway and it was time to find the perfect place to start construction.

It was during this period Mike O’Daniel, president and owner of D-Patrick Ford/Lincoln, formerly located at Fifth and Walnut streets, received a call from Mayor Lloyd Winnecke: What would it take for Mike to sell his lot to be demolished and make way for the Multi-Institutional Academic Health Science Education and Research Facility, Winnecke asked.

“I told him what I thought I needed for the facility. Through whatever series of behind the scene things, they came up with the idea that our facility Downtown was a reasonable price and that’s where they should locate the school,” he says.

It had not been the first time Mike had been approached about his location being used for Downtown economic development. In 2009, when talks of a Downtown arena started in Evansville, the city zeroed in on the local dealership as a prime spot for the new Ford Center. However, the plans fell through, says Mike.

“We couldn’t come to an agreement and the location wasn’t right anymore,” he says.

Seven years later, the conditions for an agreement between the city and D-Patrick proved more favorable. While the move meant big things for the city, it also meant D-Patrick Ford/Lincoln needed a new home and quickly.

Downtown Staple

D-Patrick Ford/Lincoln — which began as O’Daniel-Ranes Oldsmobile in 1934 — always has had a place in the Downtown business scene and the O’Daniel family always has had a hand in the dealership.

Joseph “Joe” E. O’Daniel partnered with George Ranes Sr. to launch O’Daniel-Ranes Oldsmobile in the 30s. As their success grew, Mike’s father D. Patrick O’Daniel decided to learn the ropes of car dealing as well, joining the family-owned Key Ford dealership, across the street from O’Daniel-Ranes, in 1964.

D. Patrick would go on to purchase his own dealership in 1971, located on Green River Road, selling and servicing Volkswagen and Mercedes-Benz vehicles. As is the story with many family-owned businesses, D. Patrick would purchase Key Ford Honda in the late 70s and O’Daniel-Ranes Oldsmobile Nissan in the 80s. All would be renamed as D-Patrick dealerships.

As the company grew more and showrooms expanded, D. Patrick’s son Mike would find his way onto the team in 1987; his son-in-law Ray Farabaugh followed in 1989. In 1998, Mike and Farabaugh would purchase D-Patrick Inc. together. Today, Mike heads up the Ford/Lincoln lot and Farabaugh handles the European model and Nissan dealerships on Green River Road.

When talks about locating the Ford Center at the Downtown lot fell through in 2009, Mike and his crew worked to merge the then Lincoln/Mercury dealership with the Ford location, launching a $2 million renovation of the Downtown showroom.

Under the leadership of O’Daniel and Farabaugh, D-Patrick, Inc. has continued to expand and grow throughout the Tri-State. Along with Ford/Lincoln, O’Daniel and Farabaugh have dealerships offering Audi, BMW, and Porsche, while continuing to offer Honda, Mercedes-Benz, Nissan, and Volkswagen lines. In 2014, the Ford dealership in Boonville, Indiana, also was added to the ranks. The company owns used car and exclusive pre-owned dealerships as well.

Switching Gears

After coming to an agreement with the city on the move from Downtown, Mike and his staff found themselves needing a new location. Not only was a new property sought, but a new facility was to be designed and built, and the offices and inventory moved in time for the scheduled demolition of the Downtown lot.

“Everything with this was very seat-of-your-pants,” says Mike with a laugh. “It was as well thought out and planned as it could have been.”

Originally, he had settled on building a new dealership on the far North Side of Evansville along U.S. Highway 41. However, a conversation between Mike and F.C. Tucker Emge Real Estate Agent Ken Newcomb Jr. led to a better opportunity.

After hearing of the plans to move D-Patrick Ford/Lincoln to the northern part of the city, Newcomb Jr. asked Mike what spot in the city the D-Patrick owner would truly like to place his new building.

“I told him at the intersection of U.S. Highway 41 and the Lloyd Expressway and he said ‘Let me go to work on that.’ He found a way to put together the property (at Walnut Street and U.S. Highway 41), which was an extremely complicated thing to do,” says Mike. “Really it was a magic act, if you ask me.”

The property had its issues, however. Before D-Patrick expressed interest in the area, the city had begun working with J-Bell Properties who owned the majority of the distressed homes along the Walnut Street corridor, says Kelley Coures, director of the Department of Metropolitan Development. The Building Commission was working to submit the properties into the city’s blight elimination program. The entire Walnut corridor from U.S. Highway 41 to Downtown was identified in a HUD study as early as 1982 as being in severe decline. The Walnut Center development came from the study in the mid-1980s. With D-Patrick wanting the location, Coures says talks simply switched from J-Bell Properties to D-Patrick, which the state allowed.

“The homes in there were distressed properties. There were 18 tenant households in that area. The city used $20,000 from the Affordable Housing Trust Fund to help relocate people who were being displaced from the neighborhood and then D-Patrick, after all was said and done, reimbursed the city that $20,000,” says Coures. “So essentially D-Patrick also helped pay for the relocation of people from that area so they could find better housing.”

Once the residents relocated and the homes were torn down, Mike says the property had to be remediated — correctly taking out cisterns and basements to avoid sinkholes on the properties.

“It was an extremely expensive piece of property to get ready to even build anything on,” adds Mike. “Then we had to get the thing built because we were on a time crunch.” 

Construction bids were awarded to Key Construction, Alva Electric, Ritzert Mechanical Co., and K&K Excavating, who all did a fantastic job and understood the urgency of the project, says Mike. During the build, part of the new parking lot was paved and a temporary building was set up so members of the sales staff could work from the new location during the winter.

“It was an amazing feat; really they built this thing in nine months, which is pretty unbelievable,” adds Mike.

Once the building was complete, the arduous task of moving a well-established car dealership to a new location began.

“The logistics of the move were ridiculous,” says Mike. “It’s just like one of those things; you can’t imagine how it’s all really going to work out, but you put your nose to the grindstone and it works.”

“It was difficult,” agrees Peter O’Daniel, Mike’s son and sales manager at the dealership. “You don’t realize how much stuff you have to move until you actually go through it.”

Peter and the staff sorted through the years of history stored in the building; some items dated back to the 1970s. It was a task that brought back memories, says Peter. An auction was held earlier this year to sell a majority of the items no longer needed or wanted; the rest was moved to the new building. Then came the cars.

“We had what we called our Ford Big Move Blowout Sale,” says Peter. “We had great incentives to try to get the vehicles off the lot. The sale continues now.”

What was not sold was moved to the new lot. Peter adds Ford Motor Company was so excited about the new property, they provided D-Patrick with a lot of new inventory as well.

“The manufacturer is happy and we’re happy,” he adds. “I think we were kind of hidden in the old location; this is a lot more visible. And it’s exciting to be a part of something that’s new in the city.”

Home Sweet Home

The new D-Patrick Ford/Lincoln dealership location at 1100 E. Walnut St. was completed and opened for business in March. The showroom and office space totals 41,000 square feet on the first floor and an additional 5,150 square feet on its second level. It gives an “ultra-modern” feel with its 8,000-square-foot showroom, 18-foot ceilings, and full-height glass walls.

“Mike was present through the entire design process,” says J.T. Kinkel of Jack R. Kinkel and Son Architects, PC, lead designer of the project. “We went through lots of evolutions all the way up to the end.”

Kinkel and his firm have worked with D-Patrick and the O’Daniel family many times over the last 30 years. He says Mike wanted “a seamless sales and service experience for the customer, which also translates into a highly-productive building for his employees.”

“We knew that location was going to have a lot of challenges, but would be very rewarding if it could all be worked out,” says Kinkel. “It’ll probably forever change the Walnut Street area.”

At the back of the showroom sits a 29 service-bay shop, a part of the 22,500-square-foot parts and service area of the dealership. The building incorporates LED lighting throughout to minimize energy use. The dealership’s lot lighting also is unique, says Kinkel.

“The site lighting to me is one of the most interesting parts. It raises and lowers its light level throughout the night to save energy,” he says. “We came up with a system that dims through the evening, based on retail hours and dusk and dawn, to reduce the cost.”

Other unique aspects of the building Kinkel notes are the amount of glass used in the structure, the shop side of the building constructed with brick, and the location of the showroom on the lot.

“The building is in the far back corner (of the lot),” says Kinkel. “I think that’s a unique approach for a car dealership, to put their building so far back and basically wrap it with cars.”

“That neighborhood is much safer today,” adds Coures. “I think it’s a real boom to have a major Ford dealership at one of the gateways to Downtown.
“It’s better lit, and that dealership being large like that creates jobs,” he says. “It’s an economic developing tool to have that business there at that location.”

Though the process provided interesting and challenging moments to all involved, Mike believes “all’s well that ends well.” The new dealership has given way to an important economic development Downtown and helped give a facelift to the Walnut Street corridor as well as benefiting the D-Patrick company.

“It’s really been nuts,” says Mike, “but we’re in now and we’re pretty happy.” 

For more information about D-Patrick Ford/Lincoln, call 812-428-7800 or visit


Bob Swallows

Hometown: Evansville

Education: Graduate of F.J. Reitz High School, Evansville, and the University of Southern Indiana with a degree in accounting

Resume: The man behind Bob’s Gym, with four multipurpose locations and CrossFit 8085 located on Evansville’s East Side. Bob’s Gym celebrated its 25th anniversary in February.

Family: Wife Stefanie, and three daughters, Morgan, 15, Madeline, 14, and Molly, 11

Originally operating out of a 5,000-square-foot pole barn built on the “cheapest land I could find,” Bob’s Gym is synonymous with Evansville fitness. When workouts ceased with the closing of Gold’s Gym Downtown, a large void was left on the West Side of Evansville. And Bob Swallows loves the side of town where he was raised. He appealed to his parents Judy and Larry “Rock” Swallows to aid him in his efforts. “I wore them down,” says Swallows. “They said ‘no’ for six months.”

A leap of faith in 2000 led him from the pole barn to constructing a West Side location of 50,000 square feet, 30,000 of which Bob’s Gym utilizes. Now there are a total of five facilities — a CrossFit affiliate and four gyms, including the East Side location’s day spa, which features “aestheticians.”
“I’m from the West Side,” says Swallows. “I’m not sure I am supposed to say that word.”

You are known for being an entrepreneur. What are you working on now?
The total picture now is helping clients find success with the gym’s food and wellness offerings. Perfectly Fresh meals launched in 2014 and now sells on average more than 1,000 meals each week. They are for sale at all Bob’s Gyms and a few select specialty retailers. Soon we will offer high protein and high fiber shakes and ice cream packed in a variety of sizes and sourced with local ingredients, such as local honey.

What is new in the multipurpose gym world?
Definitely group exercise. People want choices. The Mossa Group Power (pre-choreographed), Group Core, and Group Fight are all very popular right now. Also, Burn at the Barre Pilates. And, CrossFit also is extremely hot right now.

You are heavily invested in the Evansville region and community. Why do you like doing business here?
Evansville is a sweet spot. I love the small-town feel. We built Bob’s Gyms with locations easily accessible from anywhere in town.

When not at work where can we find you?
My three daughters are involved in ballet, cheer, swimming, and tennis. I try to always be there.

(TT: Swallows also is helping the Newburgh Sea Creatures swim club earn more concession money at meets and helps run the food and drink area with nontraditional entrepreneurial flair.)

Your business has grown tremendously since your start 25 years ago. What do you attribute the continued success of your gyms to?
I have the best staff now that I have ever had.

What is a Bob Swallows surprise for the readers?
I have danced in “The Nutcracker” and am a math nerd. I am the academic math coach for the fifth and sixth grade, and seventh and eighth grade teams at Resurrection School.

For more information about Bob’s Gym, call 812-424-2627 or visit

Issue CoverEvansvill Business June / July 2016 Issue Cover

Family Ties

Brinker brothers revitalize Eagle Valley Golf Course
Dean and Dirk Brinker, president and vice president of Brinker’s Jewelers, took over ownership of Eagle Valley Golf Course.

“A labor of love, absolutely,” says Dean Brinker. “It’s a choice that you make, but to have a career in the golf business, you have to understand your limitations.”

Dean Brinker is the president of Brinker’s Jewelers, a well-known fine jewelry and luxury watch provider for three generations in Evansville.

Golf always has been more than an avocation; it has been intertwined in the fabric of the Brinker family for generations as well.

“There are four brothers; there are nine Brinker grand boys and one girl; they are the third generation from my father — everybody in my family plays golf,” says Dean. “We have great friends, memories, and moments with golf. The business I have today wouldn’t be the same without golf.”

Dean and Dirk, vice president of Brinker’s Jewelers, took over ownership of Eagle Valley, located at 10350 Petersburg Road, earlier this year. Their father, Roland Brinker, who founded the jewelry business, bought land in McCutchanville, Indiana, in 1994 and construction on the golf course started in 1996. The first round of golf was played there in September 1998. Sons Darren and Darrett helped Roland, who owned and managed the course for the last 18 years.

Two of the Brinker brothers Dirk and Darrett played NCAA Division I golf. Dirk played at Murray State University, Murray, Kentucky, and Darrett played at Ball State University, Muncie, Indiana. Dean’s son Kyle Brinker played at Indiana University, Bloomington, Indiana. Darrett competed in tour events from 1994 to 2000 and the 1996 U.S. Open.

“It’s been a family project that our father started. As time evolved, it was time to make more of a family transition,” says Dean.

The family project needed some work and care to bring it back to the standards the Brinkers always have had for the course.

The 18-hole layout features 6,692 yards from the longest tees at par 70. The course rating is 71.7 and the slope is rated 129. Robert M. Lohmann, a member of the American Society of Golf Course Architects, designed Eagle Valley. Five sets of tees increase playability for all levels of golfers.

One of the primary goals for Dean with Eagle Valley now is to increase the number of overall golfers in the area.

“The whole golf industry has been down,” says Dean. “We hope to revitalize it by growing the game in the women and youth sectors. We’ve traveled the world playing golf. We have a lot of personal relationships with professional players, collegiate players and coaches, and elite instructors in the game of golf. With our network of people in the golf industry, we have got a good foundation supporting Eagle Valley.”

Eagle Valley has brought a few new people on board to enhance the golfers’ experience as well as make improvements on the course.

“We reached out and hired PGA professional Shawn Spears, former assistant at Evansville Country Club, as our head golf professional and Mandi Ashby, former University of Southern Indiana golfer, as assistant director of golf.”

Chris Halvorson has been hired as the new golf course superintendent at Eagle Valley. His former experiences include Apple Creek Country Club in Bismark, North Dakota; Wingsong Farm Golf Club in Maple Plain, Minnesota; and Hazeltine National Golf Club in Chaska, Minnesota, this year’s host to the 2016 Ryder Cup.

“We want to teach people how to play golf. That is why we have put such an emphasis on improving our practice facility. Eagle Valley’s practice facility is the only one in the area that features top of the line Titleist NXT Tour S range balls,” says Dean.

There are three junior golf camps planned at Eagle Valley. The camps are $295 and run through May, June, and July.

Teaching and showing adults and juniors how to improve their games while having fun is a major cornerstone of trying to grow the game, and the Brinkers are working toward making Eagle Valley a destination for all levels of golfers.

“The outing business is an important revenue stream for any golf course, and it is a great way to raise money for many local nonprofit organizations and the causes they represent,” says Dean. “If you are a beginning golfer, outings are a great way to get introduced to the game because it’s a scramble format where you have a team score versus having to count your own score. Every outing held at Eagle Valley Golf Course will feature golf professional instruction or tips before the start of each event.

“We know the course has been rough over the past couple of years,” says Dean. “Some of it was out of our control due to the effects of mother nature. We had several severe winters in a row that really affected the summer Bermuda turf in our fairways and on our tee boxes. Due to the decline in the local golf business, we did not have the capital or manpower to stay on top of the ever growing list of projects that a golf course has. It’s going to take some time, but we are committed to improving our product everyday.”

Since the fall of 2015, bridges and several tee boxes have been reconstructed. The clubhouse has been repainted and has a new roof. The bar, restaurant, and pro shop have all been updated. This is all a part of the process of bringing Eagle Valley Golf Course back to a strong life.

“All courses have ups and downs. We are not being subsidized by membership fees, like a private club, but by the daily rate customer. We are blue collar golf,” says Dean. “Just the other morning we had two gentlemen get off a third shift job at a local company and tee off at seven in the morning. They wanted to relax and have fun for a couple hours before going back to their daily routine.”

Dean and several of his family members live on the course. He walks the grounds daily to see where improvements can be made and has an active role in the overall vision of improving Eagle Valley. “I make notes everyday and talk with my staff to help prioritize our list,” says Dean.

The Brinkers are applying the principles that made the family successful in the jewelry business to their caretaking of Eagle Valley.

“You have to have infrastructure, communication, accountability, teamwork, and innovative thinking,” says Dean. “My son (Kyle) has helped me with each one of these principles. He and his team have upgraded our website and Facebook page.”

“We always wanted to own a public course, and who knows where it can go from there. We want to revitalize the game of golf in the Evansville area with teaching, friendship, and fun.”

Owning a golf course and keeping it thriving are major challenges throughout the country, but Dean and his family are trying to keep a good thing going strong with Eagle Valley.

“Evansville has a unique and rich history in the game of golf. I can’t tell you the number of kids who have received golf scholarships over the years and continue to play on the men’s and women’s professional golf tours,” says Dean.

Helping enhance the game of golf in the Evansville region has been in the DNA of the Brinker family.

“There are three reasons why I did this,” Dean says of his commitment to Eagle Valley. “I wanted to secure my parents, secure our family legacy, and show my love for the game of golf.”

For more information about Eagle Valley Golf Course, call 812-867-7888 or visit



A bald man and his buddy stand at the North Pool of the National September 11 Memorial.

I often lament to my wife and sons (actually complain) that while I am fortunate to genuinely love and appreciate the magazine publishing business and our tiny corner of it, I find there isn’t any time during the workweek to just … explore and perhaps enjoy a few unfettered minutes away from the vise grip of my phone. Even as a darn close to lifelong resident of Warrick and Vanderburgh counties, there are favorite and unexplored places that I can’t seem to get to anymore and just wander around a bit and be on no timetable, or feel the guilt that I am not doing something to help further my business efforts. This comes from the reality that everyone is doing more with less in the business world.

I don’t care how long you have called Evansville home or how adventurous you are, there is much to take in. A few things I have not done on my local list include canoeing Pigeon Creek or running the new University of Southern Indiana-Burdette Park Trail. We wrote about the Grotto in the basement of St. Boniface Catholic Church, but I didn’t have time to stop by. I have not visited Willard Library lately and I have heard the renovations and gardens are nice. Shelby Marshall’s antique store The Antique Market on Fourth Street is a treasure trove of everything, from old Evansville signs to a Rolls-Royce.
I am unable to get there, although these are but a few blocks away. I laughed when I recently read a letter to the editor in Evansville Living that an Evansville couple wanted to be tourists here in their own city for a week, I would imagine for similar reasoning.

I recently spent a week on spring break in New York City with my wife and sons. I was somewhat at a loss for words (yes, it even happens to me) when invariably someone would ask, “Well what did you do in the city?” To explain what we did on the trip is to describe exploring the city fairly aimlessly. Well it turns out, the French have a word for it called “flânerie.” I ran across the only French word I now know while perusing an old magazine (imagine that). While in the midst of looking for something else entirely, I ran across the word “flânerie” — which had it been on a menu I might have tried to order it for dessert. It actually is an older term (of course) to describe a favorite pastime of mine — and I guess old French dudes — of being an explorer but doing it at one’s leisure. Explore the streets, shops, and parks while enjoying the beauty and energy a city gives you.

In New York, it meant setting off with a very limited itinerary and exploring shop windows, parks, fish markets, architecture, and beautiful neighborhoods. We had an outstanding time “discovering” and walked close to eight miles a day doing so (of course, there’s an app for that). Now that I am home, I would like to try the art of flânerie here in Evansville. But if I am strolling down Franklin Street “window shopping” and someone stops me and says, “What are you up to?” If I say “practicing flânerie,” I might just wish I had said, “bar hopping” to avoid being “escorted back” to the East Side and the West Siders enjoying a good laugh at my expense.

As always, I look forward to hearing from you.

Todd A. Tucker


Sterling Square

Brewery kettle honors site’s history

The old Sterling Brewery site presently may be home to financial services company SS&C Technologies, but a piece of the building’s storied past remains.

On March 14, workers from Powers Welding and Cranes and Odyssey Construction moved a 7,000-pound copper kettle from the old brewery onto the corner of the property’s garage.

“There was a lot of talk about where to put it,” says Mike Morrow, a contractor on the project. “We decided on the garage because the kettle is so big and would be out of the way.” It can be seen from the Lloyd Expressway.

Before being moved to its new spot, the kettle was pulled out of one of the buildings in 2014 and sat on the ground on the corner of the property on Fulton Avenue. Evansville Business first wrote about the development when the site was under construction in “Racing Ahead” in the February/March 2015 issue.

“The reason we put it on the corner was because guys would come through here and cut it apart at night,” says Morrow. “This way, the kettle could be seen 24/7.”

The decision to keep the kettle was an easy one.

It was the last kettle that was used to brew beer in the Sterling building, and Morrow and property owner and developer Jack Rogers wanted to honor the history of the site.

In the future, Morrow and his team plan on putting “Sterling Square” on the side of the kettle.

For more information about Jack Rogers Realtor, Inc., call 812-422-5656, or visit


Work Hard, Play Hard

Crosspointe Insurance scores hole-in-one with new office
Crosspointe Insurance Advisors’ interior design reflects the personalities of its co-founders Josh Mushlock and Drew Shockley.

Before starting a business together, Drew Shockley and Josh Mushlock fostered their friendship over the game of golf.

When the golf lovers moved their health insurance company Crosspointe Insurance Advisors Downtown in The Walker Buidling, the site of the former Welborn Baptist Hospital, in the fall of 2013, they brought that theme with them. Not only did they install a putting hole in each of their offices, they built a putting green out back.

The two co-founded Crosspointe Insurance in 2008 and had what Mushlock calls a “vanilla” office space on the East Side. The move to the heart of the city was not only to help accommodate the company’s West Side and Henderson, Kentucky, customers, but also to play a role in revitalizing Downtown.

They decided to go with a modern interior aesthetic with metal ceilings and exposed air ducts, large glass-paneled walls, dramatic lighting fixtures, and bold pops of color throughout to break up the sleek white gathering spaces.

“Insurance is typically a classic industry,” says Shockley. “We are, and our company is, young, and the environment just kind of matches where we are right now.”

The design reflects two of the qualities the company prides itself on — innovative and technology-driven.

Several walls have been coated in chalkboard paint and the glass-paneled walls in offices double as dry-erase boards, allowing the office space to become a functional part of the team’s workflow. “It does have an industrial feel to it, but it also serves a purpose,” says Mushlock. “And that always marries together nice.”

Four large flat-screen TVs come together to form one screen in the primary gathering area.

Team members can step out back next to the putting green and play on the basketball court. For a more reserved stress reliever, a table tennis court overlooks the green space.

“We definitively have a work hard, play hard mentality, and that’s something we wanted to reflect in our space,” says Shockley.

The two believe that an office space has the ability to tell a client a story before an employee can open their mouth. “Clients get to see who you are before you even get to tell them,” says Mushlock.

A primary example comes from his office, where a wall is adorned with several different types of guitars. A music lover, Mushlock has a band and plays guitar at his church.

The purpose of the office space is to not only create and foster a team-focused aspect among its workers, but also to be an inviting place that clients get excited about visiting.

For more information about Crosspointe Insurance, call 812-401-7556 or visit


Identity Check

Hafer rebrands after evolution of architecture firm

When Hafer launched its rebranding of the company, a major piece to its new look included the website.

The architecture and design firm, previously known as Hafer Associates, was founded in 1978 in Evansville and has grown dramatically and expanded into new markets. Hafer’s service line offerings also have expanded to include architecture, interior design, mechanical and electrical engineering, and landscape architecture.

The evolution of the firm called for an examination of Hafer’s identity and “a complete overhaul,” says Jill Rawley, director of marketing. After a year and a half process, Hafer announced its rebranding in January and its new website in February.

Hafer’s new brand identity reflects its mission to create inspiring designs, reveals its creativity, and honors the company’s heritage. Rawley says the website has a modern, fresh look with large bright photography and video. Users can navigate more easily and information continuously is updated. The website is fully responsive on all mobile devices with tabs to connect on social media.

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Hafer’s website emphasizes the people behind the firm, featuring professional profile portraits that transform to fun, out-of-the-office pictures with the hover of a mouse. “We wanted to focus on our people,” says Rawley. “We feel like they are an important part of our company, because people hire people. We wanted potential clients and prospects to see the website and get the feel of who we are as people to show the personal side and the quality of our projects. We are fun to work with but also very talented.”

Site Designed and Maintained By: OOHology LLC, Louisville, Kentucky

Video and Photography: Black Pixel Studios, Evansville