When Jordan Huneycutt first toured Suite 608 in the Curtis Building in May 2023, he was captivated by the exposed brick, view of Downtown Evansville from the top-floor windows, and ceilings up to 15 feet. Today, GRO, a boutique marketing firm founded by Huneycutt in June 2022, calls the space home.
“I wanted character. … Once I saw this place, my mind was made up. That was it,” recalls Huneycutt, a Harrison High School and University of Southern Indiana graduate. “I like to see something for what it could be, not what it is.”
Huneycutt began revamping Suite 608 for GRO. He started by painting the walls shades to match the company’s desert-themed brand, using a ladder to reach the ceilings. He added rugs, decor, plants, and furniture purchased from resellers and interior decorating boutiques in Nashville, Tennessee, and Bloomington, Indiana. The result is a space that Huneycutt believes demonstrates the capabilities of GRO’s creative team, which includes eight employees here and four remote workers across the U.S. Ten percent of the company’s business is local clients, including Wolfe’s Auto Auction, Young & Established, and even Stacy Stevens, owner of the Curtis Building.
“Look the part, be the part,” Huneycutt says. “I had to have the ‘wow’ factor. … I wanted vibes — plants, lights — for people to feel comfortable and come up with a million-dollar idea.”
Motivational signs giving a neon glow sling slogans like “Ready, Set, Gro,” Everyday I’m Hustlin,’” and “Keep it Juicy” — the latter once hung in Soul Juice, a former juice bar and smoothie cafe Huneycutt co-owned in Bloomington. Inside Huneycutt’s office, the sports fan displays autographed memorabilia purchased at charity auctions, including a photo of Tiger Woods, Mike Tyson’s boxing gloves, and a basketball with Larry Bird’s name scrawled on it.
Office decor surprises at every turn. A bull skull and a neon cactus adorn the black brick wall in the office of director of client success Chelsea Russelburg. A disco ball doubles as a hanging plant vase in the conference room. A projector plays music video “vibes” in the common room, which includes an NBA Jam arcade game, putting green, and 1978 Miller Lite sign that Huneycutt discovered at Wolfe’s. Strands of globe lights lace across the ceiling, where the exposed ductwork is a nod to the Curtis Building’s origins as a wholesale grocery warehouse.
Still, his favorite part of the workspace is the natural light, especially during what Huneycutt calls the day’s “golden hour.”
“The afternoon sun makes the space pop,” he says. “… I have the most beautiful sunsets.”
