Posh on Main has been a Downtown staple since 2019, but this year, it made a big change. In May, owner Vicki Bohleber moved her shop nearly two blocks southwest to 208 Main St., tripling its square footage and putting it in a prime spot to attract shoppers.
“Small businesses kind of run on customer service because we can’t compete with the big box stores. So, I try to make sure that my customers have a good experience coming in,” Bohleber says.
Posh on Main opened at 330 Main St. in April 2019. Though Bohleber had retail experience, she had no background in sourcing or purchasing the clothes and gifts featured in the store. She learned fast and gained a following for her hand-picked clothing and jewelry.
When Emge’s Deli left Downtown in 2021, its space at 206-208 Main St. remained vacant for four years. Built in 1889, well-known occupants included radio station 107.1 FM WJPS, Readmore Magazine and Cards, Lou’s Beauty Shop, and Ragsdale’s Corset and Lingerie Shop when the building caught fire in 1965.
By the time Bohleber took possession on June 9, 2025, the space was gutted. “There were no floors, no air conditioning, no plumbing, no electric, nothing,” Bohleber says.
Renovations took 11 months to complete before Posh on Main relocated and rebranded as Posh on Main Boutique & Gifts. Inside, shoppers still can find apparel, jewelry, and knick-knacks, but inventory has expanded into home goods, original crafts, and even premium olive oils and coffee.
After 45 years of running the annual Old Courthouse Craft Show, Bohleber draws on her vendor connections to stock Posh with gifts from 40 makers. The selection includes jewelry handcrafted by Honduran artisans for Alegria Accessories, whose owner, Sarah Capeheart, rents office space on the building’s ground floor. Other vendors approach Bohleber about selling their wares at Posh. Shoppers can find magnets made in Newburgh, plushies from Huntingburg, Indiana, and 3D-printed figures from Shoals, Indiana, along with items from four other states. “I have such an eclectic collection of gift items because they’re mostly locally made,” Bohleber says.
Plans for the building do not stop with the store. Bohleber wants to put storage units in the basement for nearby residents to rent. “I felt comfortable investing in Downtown,” she says. “I believe in Downtown.”
