When Henderson Chevrolet Buick GMC owner Ron Faupel and general manager Kate Grealish walk through the dealership in Henderson, Kentucky, in watermelon-print slacks and a skirt, their employees know it’s a commercial day. Once a month, the father-daughter-duo sports their matching outfits from Loudmouth Golf for the company’s television spots.
The dealership’s now iconic commercial brand began in 2014 when Kate was still attending Indiana University. Her mom, Ron’s wife Debbie, saw a pair of polka dotted pants in a store in Florida and immediately told Ron he needed to wear them in a commercial.
“It all got started from there,” Kate says. “I didn’t come back to the business until 2020 and at that point my dad had been doing it for six years. It just so happens that Loudmouth carries skirts, so it was kind of a natural fit for me to fit into it too.”
She adds they own about 20-25 different patterns, all bought online. While they do repeat outfits, they try to space out their monthly matching so there isn’t a noticeable overlap.
“It sure gets people talking and my dad can hardly go to Walmart without having someone say, ‘where are your pants?’” Kate says. “Doing anything with my dad is just so special. We have a great relationship.”
