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Sunday, January 29, 2023

Golden Jubilee

Generational relationships have defined Brinker’s Jewelers’ business strategy since 1972, and the fine jewelry company hopes that connection will thrive at the company’s new shop at Scottsdale, Arizona’s exclusive Silverleaf Club.

Brinker’s journey out West began with a dash of providence. A Silverleaf member’s custom belt buckle caught the eye of club owner Ben Herman, who inquired about its retailer: Brinker’s Jewelers. Reaching out to Kyle Brinker, the two business owners reached a deal in 2020 for the jeweler to sell its custom buckles at Silverleaf’s pro shop.

The business quickly evolved to Kyle himself becoming a member of the Silverleaf Club, a private club featuring a Tom Weiskopf-designed championship golf course, spa facilities, resort pools, and fine dining.

After noticing an underutilized tavern, the idea clicked to install a full-service jewelry store.

“When I first joined the Silverleaf Club, I was getting familiar with the amenities at the club one morning,” says Kyle. “I walked into Tom’s Tavern, and I had this vision that this area could be turned into an awesome jewelry store. I told Ben Herman my vision, and we started working together to make it a reality.”

The Brinker family has ties to the golf industry. They owned Eagle Valley Golf Course in McCutchanville for more than 25 years, and Kyle’s father Dean is a longtime member of Whisper Rock Golf Club, also in Scottsdale. Brinker’s has also formed partnerships with PGA Tour members Adam Schenk and Kevin Chappell and LPGA Tour member Janie to be brand ambassadors for the jewelry shop. 

“We know the jewelry industry and the golf industry,” says Kyle. “We have formed a ton of relationships through our personal enjoyment in the game of golf, and that has allowed us to grow our business. For us to be at the Silverleaf Club is a perfect fit.”

Opened in April 2021, Brinker’s 1,200 square-foot shop is a full-service boutique and concierge jewelry store exclusively for Silverleaf Club members and offers cleaning, repairs, sizing, battery replacement, custom jewelry design, estate jewelry appraisals, and gold and diamond buying, while the showroom displays global jewelry brands.

“It took us 50 years to build Brinker’s in Evansville, but this has more of a boutique feel to it,” says Dean Brinker. “It seems like the satellite locations of a smaller boutique are going to fit into the business better than another large store and the overhead that comes with it. Silverleaf has opened the door to clients from all over the country.”

brinkersjewelers.com

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