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Tuesday, May 28, 2024

Midwest Vibe

A mix of old and modern greets guests and clients as they enter Redstitch Digital. Nestled in the former Indiana Stove Works building at 104 N. Sixth Ave., Redstitch employees share space in a collaborative environment that blends exposed brick and old barn wood with industrial elements and contemporary décor.

When co-founders Todd Chase and Wes Davis — who both share a passion for baseball, hence the name Redstitch — began planning their new office space, they both knew they wanted to keep the former storage area as original as possible.

“I think both Wes and I just love the rustic, industrial feel,” says Chase. “We wanted to have that warm, homey atmosphere.”

The two founded Redstitch — a business growth marketing company working with clients from all over the country — in 2013 and worked out of a space above Chase’s garage in McCutchanville. A few years later, the company outgrew the set up, prompting Chase and Davis to move into their current office in 2016.

“Whenever we saw this building, it had really good bones for that rustic, industrialized feel we had been looking for,” says Chase. “Also, right at the time … they came out with the new Evansville Master’s Plan and made this area the Maker’s District. That very much fits in line with our agency.”

“From a culture standpoint, we really wanted something different — something very open, collaborative, and a creative space,” adds Davis. “We both had this vision, but seeing what this space was before and seeing it all come alive, it’s been fun.”

Occupying around 3,800 square feet, Redstitch’s front office houses a waiting area for guests and space for its current 10 employees, but allows room to grow. Toward the back sits a lounge and kitchen and on the other side of the office, a former loading dock was converted into an open meeting spot, equipped with leather couch and a tall whiteboard. A back conference room features a large, handmade wooden table and another whiteboard.

Along a small hallway, across from electrical boxes from the building’s original use, sit two huddle rooms named after Chase’s and Davis’ mothers, who both passed away from cancer.

“They are a reminder that life is short and to try to make an impact as much as these ladies did on the people they touched,” says Chase.

For the founders, the entire office reflects the unique mentality of the company, which speaks to their Midwestern values.

“We wear where we have come from on our sleeves,” says Chase. “Looking at our office space, you know we’re going to roll up our sleeves and work hard.”

▲ Redstitch Digital’s Wes Davis, Emily Bridges, Kristin Truelove, Rick Iorio, Scott Wambach, Brian Harding, Jennifer Vaughn, and Todd Chase (and Chase’s dog Mika) utilize the company’s collaborative office space in their work as a growth marketing agency. “The office sets up the tone for the kind of work we do every day,” says Chase.

For more information about Redstitch Digital, call 812-618-3785 or visit redstitchdigital.com.

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