May 17, 2012
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Weather Watch

Check out the our full weather feature in the May/June 2009 issue.

In Evansville, the weather offers plenty to discuss — wicked winter wind chills, spring storms, and the summer humidity. Here, we look beyond the daily highs and the chance of rain. How does the weather define our city? We’ve teamed up with the local weather experts at 14WFIE to give you a glimpse of how the weather impacts our lives.

Changing Weather

From wacky reports to serious forecasts, today’s meteorologist needs both
By Jeff Lyons

By 10 p.m., the old Zenith in my childhood living room had been glowing much of the night. Under the spell of its hot Bakelite aroma and the precise positioning of the rabbit ears, I joined my family as Gunsmoke, Hawaii    Five-O, The Waltons, and I Love Lucy all had their turn on the tube. But there was one more show I begged to see. “Just 15 more minutes, Mom. Just let me watch Marcia!”

For Tri-Staters throughout the 1970s and ’80s, there was one place to be at 10:15 p.m. Sunday through Friday: sitting in front of the TV, watching Marcia Yockey’s weather forecast. For 35 years –– from the debut of local television in Evansville in 1953 to the year of her retirement in 1988 –– Marcia was the queen of local television weather. Her meteorological background, wacky personality, and charisma drew top ratings.

She presented her forecast using a huge map of the United States covered with Plexiglass. On this surface, she drew wavy black lines to show pressure patterns and cold and warm fronts. She’d write temperatures for at least 100 cities on the map. Scotch-taped to it were Polaroids of her cat named “Bird.” When her weather segment began, she’d dip a jumbo magic marker into an ink jar, drawing on the map and talking simultaneously.“It’s raining buckets in Pocatella,” she’d exclaim. “This front wig-wags through St. Joe to Tucumcari. I’ve got a lady going up to the Sioux. Better take a jacket, lady!” It was eight minutes of interaction with her viewers before the screen faded to a Hesmer’s Mush commercial featuring Marcia in her kitchen. By today’s standards, the technology was arcane, but the connection between Marcia and her viewers was as tight as the rubber band in her ponytail. She was like a member of the family.

I couldn’t get enough of it! I had a map in my room covered with waxed paper that I could put the cold fronts on. I watched Marcia every night on summer vacation. Everybody seemed to have a Marcia Yockey story to tell. My dad loved to take the family on Sunday drives. Once, while cruising along the river in Newburgh, he spotted Marcia on her bike. “Hey Marcia, how’s the weather?” he shouted out the window as we whizzed past. We were transfixed. We saw Marcia! Sure enough, that night, Marcia recounted the story on the air, and my dad nearly burst with pride. “That was me!” he exclaimed.

Fast forward to 1988, the year Marcia retired, and I began working at 14WFIE where I landed a job as a weathercaster/reporter for the midday news. I was assigned Marcia’s old desk, complete with a drawer full of rubber bands for her ponytail and a treasure trove of old tapes of her weathercasts. I worked alongside Marcia on a couple of telethons and paid tribute to her at her 75th birthday party.

For Marcia, technology was largely invisible on the air. Folks tuned in to be entertained and informed, but mainly, entertained. The nightly weathercast was a vehicle to give a little weather forecast and have a lot of fun. As I entered the field, personality was still the top draw. Not only was creativity and humor encouraged, my managers and viewers expected it. After all, it was our legacy. The station had a long line of crazy weather personalities who were well-known for their antics. I had a lot of fun in the first half of my career dressing up, falling down, and taking the weather on remote to joke around with folks. Then, right at the new millennium, technology began to take center stage.

With the advent of the Internet and access to almost instant information, viewers came to expect more from their television weathercasts, and we could deliver with the whiz-bang technology of today that melds the science of meteorology with the flash of a Wii game. I can track storms on radar from the chroma-key wall via a video “touch screen” that I use to select high-tech tools to look at thunderstorms in 3-D. Our viewers submit up-to-the-moment reports, photos, and videos, which can appear on the radar display the moment they are sent.

Weathercasting today is a fine balance between technical expertise, meteorological knowledge, and personality. In my 20 years with 14WFIE, I’ve tracked many tornadoes, severe storms, winter weather, and everything in between. Through thousands of forecasts, the viewers know that I’ll be there for them at any hour of the day or night when storms roll through, but they also know that I have a sense of humor and don’t take myself too seriously. They want to trust me and know that I’ll use all of my tools to track storms and keep them safe. After all these years, the connection with viewers is still king. From Marcia’s marker to the completely interactive 14 First Alert Dual Doppler Radar, the tools keep getting better to continue the rich tradition of connecting with the viewers. After all, we’re practically family.

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