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Wednesday, November 19, 2025

Archival Intelligence

Magazine publishing has undergone an overhaul

Read more 25th anniversary stories in the March/April 2025 feature.

Today’s Evansville Living prioritizes the same local-centric content it did 25 years ago. But the process behind putting together a print magazine? “Change” doesn’t even begin to describe what’s occurred.

Shooting photos on film, for example, went the way of the dinosaur — it’s all digital now. Drones allow photographers to shoot from above, without frightful climbs up rickety ladders.

Electronic communication has eliminated all sorts of steps required 25 years ago. Stories, photos, and even ads can be delivered instantly. It’s a far cry from the magazine’s early days, when now-Creative Director and Owensboro, Kentucky, resident Laura Mathis and Publisher & Editor Kristen Tucker would meet in Reo, Indiana, to exchange files and page proofs, “often with a toddler in tow for either one of us,” Mathis recalls.

And, thanks to email, readers can send Evansville Living their snapshots from all over the world with the swift click of their finger across a smartphone.

Evansville Living’s visibility also extends to social media. While (thankfully!) so many of our readers still love their printed magazine, content also is regularly viewed and shared by thousands on digital platforms like Facebook and Instagram, words that none of us had heard way back when the debut issue hit the racks.

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John Martin
John Martin
John Martin joined Tucker Publishing Group, Inc., in January 2023 as a senior writer after more than two decades covering a variety of beats for the Evansville Courier & Press. He previously worked for newspapers in Owensboro and Bowling Green, Kentucky.

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