Putting together a flower arrangement is its own art form, and at Zeidlerโs Flowers, being on the cutting edge is what itโs all about.
โI kind of look at the overall picture and see just exactly if thereโs certain colors that (customers) want it to be,โ says Randi Gelhausen, vice president of retail, design, and operations. โSometimes thereโs certain types of flowers that they want, so I have to be able to look at their vision and blend them with my thoughts and go from there. Sometimes the flowers kind of tell me where they need to go.โ
Zeidlerโs does arrangements for any occasion, including birthdays, weddings, funerals, newborns, anniversaries, graduation, and just because, customizing arrangements to clientsโ likings in their 7,000-square-foot design center.
The pictured arrangement is called โSimply Beautifulโ and includes sunflowers, gerbera, yellow lilies, green hypericum, fuchsia stock, blue mountain thistle, hot pink roses, iris, and hydrangeas.
Gelhausen says they try to give visitors a pleasant experience when they come in to purchase arrangements and want customers to be able to touch, feel, and smell the flowers โ something Zeidlerโs couldnโt offer during the pandemic, though employees were still busy delivering flowers to residentsโ doorsteps.
โWhen you canโt see people, itโs really nice to send flowers, and people kind of embraced that when they had to start staying home,โ says Debbie Clark, who does marketing and website maintenance at Zeidlerโs. โItโs been nice to see people use them the way we want them to be used because theyโre gorgeous and they make people happy.โ
