Putting together a flower arrangement is its own artform, and at Zeidler’s Flowers, being on the cutting edge is what it’s all about.
“I kind of look at the overall picture and see just exactly if there’s certain colors that (customers) want it to be,” says Randi Gelhausen, vice president of retail, design, and operations. “Sometimes there’s certain types of flowers that they want, so I have to be able to look at their vision and blend them with my thoughts and go from there. Sometimes the flowers kind of tell me where they need to go.”
Zeidler’s does arrangements for any occasion, including birthdays, weddings, funerals, newborns, anniversaries, graduation, and just because, customizing arrangements to clients’ likings in their 7,000-square-foot design center.
The pictured arrangement is called “Simply Beautiful” and includes sunflowers, gerbera, yellow lilies, green hypericum, fuchsia stock, blue mountain thistle, hot pink roses, iris, and hydrangeas.
Gelhausen says they try to give visitors a pleasant experience when they come in to purchase arrangements and want customers to be able to touch, feel, and smell the flowers — something Zeidler’s couldn’t offer during the pandemic, though employees were still busy delivering flowers to residents’ doorsteps.
“When you can’t see people, it’s really nice to send flowers, and people kind of embraced that when they had to start staying home,” says Debbie Clark, who does marketing and website maintenance at Zeidler’s. “It’s been nice to see people use them the way we want them to be used because they’re gorgeous and they make people happy.”