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Wednesday, July 9, 2025

Getting It Done

A new marketing intern joined us this week at Tucker Publishing Group. Welcome, Cole Schafer! During his interview, Cole had a great question: “How do you manage all the details? Who keeps up with everything?”

It occurred to me, as I talked through our processes, that the methods “for keeping up with the details” of publications have changed little since I served as editor of the Western Kentucky University Talisman yearbook in 1984-85. Then, I used folders to keep together every detail for a story. In a story about the history of WKU’s “Big Red,” for example, every note, phone number, and scrap of paper went into a folder. That folder was managed by the features editor, who would work with the writer on all the details.

Today it is much the same, but we are aided by technology. Our folders exist on our server — a folder for each magazine, each issue, each section, and each story. Into those folders go all the details: notes, photographs, cutlines, story drafts, and the final story, marked with an “F” for “final.” Just like my old yearbook days, it is people who manage the folders. Managing Editor Nathan Blackford, Creative Director Heather Gray, and Staff Writer Emily Patton each manage specific aspects of the folders. Emily, in addition to story details, keeps up with all the specifics for the Guide event calendar, along with Marketing Manager Katelyn Phillips. Heather, and Art Director Hannah Jay, keep tabs on photography and art.

Advertising, too, has many details to manage. Graphic Artist Julie Hope keeps up with the logos, copy, and photos relating to the ads she is creating — all stored in the relevant folder on the server.

It takes quite a few people — look at the “masthead” of our magazines where staff members and titles are listed — to produce city magazines. And the details certainly are important.

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Kristen K. Tucker
Kristen K. Tucker
Kristen K. Tucker formed Tucker Publishing Group, Inc., along with her husband, Todd, in September 1999 and published the first issue of Evansville Living in March 2000. Kristen, publisher and editor of Evansville Living, holds a bachelor’s degree in public relations and English from Western Kentucky University and a master’s degree in liberal studies from the University of Southern Indiana. Kristen has recently served on the board of directors of The Catholic Foundation of Evansville, the Board of Advisors for the IU Medical School Evansville, and Indiana Landmarks. In 2007, she helped found the Women’s Fund of Vanderburgh County. She also is a member of the 125-year-old Social Literary Club. Kristen is the 2003 Athena Award recipient and the 2006 recipient of the Indiana Commission for Women’s Torchbearer Award. Tucker Publishing Group, Inc., magazines have won dozens of awards through the years from the City & Regional Magazine Association, the Advertising Federation of Evansville, the Evansville Design Group, and the Indiana Society of Professional Journalists. A native of Des Moines, Iowa, Kristen moved with her family to Evansville, her father’s hometown, in 1971. She attended Caze Elementary School, and Castle Jr. and Castle Sr. High Schools in Newburgh, Indiana. Kristen and Todd have two adult sons, Maxwell and Jackson. Kristen enjoys walking, travel, Pilates, and reading.

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