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Monday, May 20, 2024

Identity Check

When Hafer launched its rebranding of the company, a major piece to its new look included the website.

The architecture and design firm, previously known as Hafer Associates, was founded in 1978 in Evansville and has grown dramatically and expanded into new markets. Hafer’s service line offerings also have expanded to include architecture, interior design, mechanical and electrical engineering, and landscape architecture.

The evolution of the firm called for an examination of Hafer’s identity and “a complete overhaul,” says Jill Rawley, director of marketing. After a year and a half process, Hafer announced its rebranding in January and its new website in February.

Hafer’s new brand identity reflects its mission to create inspiring designs, reveals its creativity, and honors the company’s heritage. Rawley says the website has a modern, fresh look with large bright photography and video. Users can navigate more easily and information continuously is updated. The website is fully responsive on all mobile devices with tabs to connect on social media.

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Hafer’s website emphasizes the people behind the firm, featuring professional profile portraits that transform to fun, out-of-the-office pictures with the hover of a mouse. “We wanted to focus on our people,” says Rawley. “We feel like they are an important part of our company, because people hire people. We wanted potential clients and prospects to see the website and get the feel of who we are as people to show the personal side and the quality of our projects. We are fun to work with but also very talented.”

Site Designed and Maintained By: OOHology LLC, Louisville, Kentucky

Video and Photography: Black Pixel Studios, Evansville

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