It seems that adage about location applies to advertising as much as it does to real estate, at least in the case of Daniel Burton Dean’s recent project. DBD, as the firm is commonly known, will be featured in the new season of “The Pitch,” a reality TV show in which 15 firms compete to land big accounts. The season opener premieres Thursday, Aug. 15, on AMC-TV.
“We were very skeptical about reality shows, but we felt these guys had a pretty good reputation because of ‘Undercover Boss,’” DBD creative director Phil Mowery says.
Last December, DBD got an email from All3Media, producers of “The Pitch” who were looking for firms in Nashville, where DBD opened a 2,500-square-foot satellite office in 2010. Following a successful Skype interview, DBD decided to take part in the series after watching an episode from the show’s first season.
Filming occurred over 11 long days in January and, though it all took place in Nashville, the Evansville office was involved in producing the work presented on the show, according to Mowery. Mowery divides his time between the two offices and was in Nashville for the filming, as was Jodie Lynn, DBD’s director of search engine optimization and search engine marketing.
In all, nine staffers took part.
“It was a very fast, very intense filming process because we had to take care of our normal clients as well,” says creative manager David Wright of DBD.
“We really had to be smart about how we were using our resources.” That included pulling an all-nighter two nights before the final pitch, leaving only polishing and rehearsing to do on the last night.
Wright said the best thing to come out of the experience was strengthening relationships between the team members. “If we win, we win; if we don’t, we move on and we learn from the experience,” Wright said.
Meanwhile, what will viewers of “The Pitch” learn about DBD? That the company’s clients include Atlas Van Lines, Verbatim data storage systems, and sporting goods companies. They will also learn that DBD is a full-service agency involved with everything from packaging and print design to brand development, marketing, and strategy.
And one more thing. “They’ll learn we’re family,” Mowery says. He’s not just speaking metaphorically: Daniel Burton Dean was founded as Studio Graphics back in 1976 by Mowery’s parents. Lynn is his sister, and Wright is his son.