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Saturday, July 12, 2025

Reflections on an Anniversary

Thank you! By reading this letter and this issue you are celebrating the 25th anniversary of Evansville Living! We could not have done it without you!

We are marking the 151st issue with a new look, a redesign, while we look back on reflecting the city for a quarter century. If you are holding this issue — yes, print is having a renaissance; thousands of copies were printed and distributed through the mail! — you might notice the magazine has experienced a growth spurt: The width has increased by a quarter of an inch. This additional space gives Creative Director Laura Mathis and her team just enough extra room to better use our layout grids, resulting in pages that we think are more reader friendly.

The nameplate, or Evansville Living logo, also is new, though it continues to harken back to the original nameplate design (in use until 2012, when the most recent iteration was introduced). Inside, you’ll find the same sections you go straight to — the events calendar and dining guide, for example — but with new, easy-to-navigate designs.

As we reworked the look of the magazine, we took time to look back; after all, anniversaries are occasions to reflect. Loyal readers for 25 years — you know who you are; thank you! — will recognize the cover photograph as a throwback to the inaugural March/April 2000 cover, but with the city’s now grown-up riverfront. Photographer Zach Straw took the striking image in February with his drone camera. (Smack dab in the middle of the picture are the Tucker Publishing Group, Inc., offices.) The main feature story is a huge collaboration by Managing Editor Jodi Keen, Senior Writer John Martin, and Staff Writer Maggie Valenti, along with the art department and longtime sales account executives Jessica Hoffman and Jennifer Rhoades.

They reviewed all 150 issues produced, noted significant stories, and organized them into the feature, “25 on 25,” beginning on page 38. Most of the stories referenced can be read in full on our website; start typing in your browser!

We welcome comments on the redesign. Thank you for your ongoing engagement with Evansville Living!

As always, I look forward to hearing from you. And … cheers!

Kristen K. Tucker
Publisher & Editor

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Kristen K. Tucker
Kristen K. Tucker
Kristen K. Tucker formed Tucker Publishing Group, Inc., along with her husband, Todd, in September 1999 and published the first issue of Evansville Living in March 2000. Kristen, publisher and editor of Evansville Living, holds a bachelor’s degree in public relations and English from Western Kentucky University and a master’s degree in liberal studies from the University of Southern Indiana. Kristen has recently served on the board of directors of The Catholic Foundation of Evansville, the Board of Advisors for the IU Medical School Evansville, and Indiana Landmarks. In 2007, she helped found the Women’s Fund of Vanderburgh County. She also is a member of the 125-year-old Social Literary Club. Kristen is the 2003 Athena Award recipient and the 2006 recipient of the Indiana Commission for Women’s Torchbearer Award. Tucker Publishing Group, Inc., magazines have won dozens of awards through the years from the City & Regional Magazine Association, the Advertising Federation of Evansville, the Evansville Design Group, and the Indiana Society of Professional Journalists. A native of Des Moines, Iowa, Kristen moved with her family to Evansville, her father’s hometown, in 1971. She attended Caze Elementary School, and Castle Jr. and Castle Sr. High Schools in Newburgh, Indiana. Kristen and Todd have two adult sons, Maxwell and Jackson. Kristen enjoys walking, travel, Pilates, and reading.

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