Throughout the month of July, a bespectacled literary character is hiding throughout Evansville as part of a national game.
Approaching their first anniversary in business, Sam and Adam Morris’ Your Brother’s Bookstore, 504 Main St. was one of only 300 bookstores nationwide chosen by the American Booksellers Association to host a 2022 Where’s Waldo shop local event. Fans of the popular puzzle book series can embark on a scavenger hunt through two dozen other small businesses in Evansville.
Older Millennials may remember attending “Where’s Waldo” scavenger hunts in the early 1990s, as a one-year American cartoon version of the British character aired in 1991 and spawned coloring books, puzzles, and activities hosted by libraries and museums.
“It is still unbelievable to us how fast we’re growing,” Adam Morris says. “Being one of the select stores to celebrate Where’s Waldo is a huge honor for us. Like most people from our generation, we grew up with Waldo and have spent many hours searching for him! To be able to share our love of Waldo with the city we love is both serendipitous and humbling.”
Starting at Your Brother’s Bookstore, pick up a stamp card and head to the 24 businesses on the list. Finding the tiny Waldo standee positioned at each business earns a stamp that players can redeem for prizes at Your Brother’s Bookstore. Ten stamps earn participants a temporary tattoo and a $1 coupon for a Where’s Waldo product. Twenty stamps enters you in a drawing for a deluxe set of Waldo books.
“We’re very fortunate to have so many amazing local stores here in Evansville,” Adam says. “Getting to know the owners and employees of the other stores is inspiring us to do more. The future in Evansville is bright, and we’re very fortunate to be part of it. Shop local, think global!”
Evansville’s month-long Where’s Waldo event culminates July 30 with a Downtown block party in front of the Koch Family Children’s Museum of Evansville, 22 S.E. Fifth St.
Participating businesses include the Arts Council of Southwestern Indiana, Abyssco, Alchemy Arts, Arcademie, Atmosphere Collectibles, Bluestocking Social, the Confectionery, Emerald Design, Evansville Vanderburgh Public Library’s Central branch, the Gaming Guild, It Can Be Arranged, Joe Brewski, Kiwi’s Garden Center, Lic’s Deli & Ice Cream’s downtown location, Merrymint Celebration Boutique & Event Space, Philthy Vintage Clothing, Piece of Cake, Posh on Main, Rare Bird Uncommon Gifts, River City Coffee + Goods, River Kitty Cat Café, Siciliano Subs, Sixth and Zero, and Thyme in the Kitchen.