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Tuesday, March 17, 2026

Borrowed Wisdom

Happy New Year! In 2024, as we set out to rethink the look and feel of this magazine to celebrate its 25th anniversary, we found ourselves returning to the simple words first shared by Carla Frank — founding design director of O, The Oprah Magazine and owner of a namesake design firm — during the redesign of Southwestern Missouri city magazine 417: “Clean it up. Calm it down.” With full credit — and gratitude — we borrowed that guidance because no other words captured our intention so clearly.

We have used similar words before — Todd likes to ask if we can make it “cleaner, neater, tighter” — but what really spoke to us was “Clean it up. Calm it down.” Those words informed every decision, from typography to color to white space, helping us create a magazine that feels more intentional, more breathable, and more at ease. Now, we’re extending that same borrowed wisdom beyond the page and into our lives. The feature story, “Get It Together,” applies “clean it up, calm it down” to the spaces we inhabit every day.

In our household, we spent the greater part of last year talking about decluttering. “You know, all of this stuff used to be money” is what I say — another piece of borrowed wisdom. But we do get things done. We’re perennially cleaning out the garage, the primary closet, and the “sports” closet. The problem is, we’re not getting rid of enough stuff as we reshelve and reorganize. I do make regular trips with donation bags to World Wide Missions Consignment Store and Evansville Goodwill Industries. Still, the input seems to be greater than the output.


I absolutely love the gorgeous cover photograph of ramen by Zach Straw. Creative Director Laura Mathis and Staff Writer Maggie Valenti joined Zach at the photo shoot at Randy Hobson’s Downtown Evansville restaurant 2nd Language on one of those extremely cold December days. They sampled what they photographed, but only after Randy insisted on making fresh, steaming bowls. Maggie teamed up with Senior Writer John Martin to produce the feature, “Every Bowl Has a Soul— another bit of borrowed wisdom. Selena Ye, manager of Hokkaido Ramen House, used the phrase “every bowl has a soul” to explain the dish’s appeal is that each guest feels it was made just for them.


Recently, we began surveying Evansville Living readers after publication of each issue. While we conduct an annual reader survey and have through the years polled readers on a variety of topics, our methods of gathering feedback typically are organic — hearing from readers on the streets, at events, through social media, etc. If you subscribe to our weekly digital newsletters, you will certainly receive a survey. Please take a minute to answer the questions; respondents’ names are included in a drawing for $100 prizes from local eateries and retailers. You can sign up online for Monday’s Navigator business newsletter and Thursday’s Insider lifestyle newsletter.

As always, I look forward to hearing from you!

Kristen K. Tucker
Instagram: @kristenktucker 
Email: letters@evansvilleliving.com

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Kristen K. Tucker
Kristen K. Tucker
Kristen K. Tucker formed Tucker Publishing Group, Inc., along with her husband, Todd, in September 1999 and published the first issue of Evansville Living in March 2000. Kristen, publisher and editor of Evansville Living, holds a bachelor’s degree in public relations and English from Western Kentucky University and a master’s degree in liberal studies from the University of Southern Indiana. Kristen has recently served on the board of directors of The Catholic Foundation of Evansville, the Board of Advisors for the IU Medical School Evansville, and Indiana Landmarks. In 2007, she helped found the Women’s Fund of Vanderburgh County. She also is a member of the 125-year-old Social Literary Club. Kristen is the 2003 Athena Award recipient and the 2006 recipient of the Indiana Commission for Women’s Torchbearer Award. Tucker Publishing Group, Inc., magazines have won dozens of awards through the years from the City & Regional Magazine Association, the Advertising Federation of Evansville, the Evansville Design Group, and the Indiana Society of Professional Journalists. A native of Des Moines, Iowa, Kristen moved with her family to Evansville, her father’s hometown, in 1971. She attended Caze Elementary School, and Castle Jr. and Castle Sr. High Schools in Newburgh, Indiana. Kristen and Todd have two adult sons, Maxwell and Jackson. Kristen enjoys walking, travel, Pilates, and reading.

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