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Evansville
Thursday, September 29, 2022

This Time It’s Personal

It could be said Robert Jarrett II is a version of James Bond. He can install and use surveillance equipment, ignite explosions, and offers a Bond-worthy cocktail. Jarrett just happens to work as an entrepreneur, owning three companies in the Evansville area.

Jarrett Security Solutions, 4031 E. Morgan Ave., sells security and surveillance equipment to local residents and businesses. The store originally began as CDS Video Security, but Jarrett changed the name when he purchased the company in 2007.

Jarrett, 43, prides himself on ensuring Evansville citizens, including his wife and son, feel secure. He says he could write books on the different ways his company has been able to catch criminals. His main goal is to make the Tri-State area a better place.

“I love the fact that I can help people protect their homes or their businesses,” he says. “If you don’t have peace of mind, you don’t have anything.”

Having a pleasant community is important to Jarrett, who has lived in the area his entire life. His father Robert Jarrett worked in Evansville real estate for roughly 40 years and was the first owner of Winetree Liquors, expanding it to three locations. Jarrett II has been its official owner since 2012.

Jarrett’s father designed the company logo and registered the trademark, but Jarrett created the name as a boy. After his father’s death in 2006, Jarrett started running the company and says he learned the value of marketing.

“I’ve always liked marketing,” he says. “You could have the best business in the world, but if you don’t market properly, nobody is going to know what you do or what your business does.”

Jarrett says some patrons assume Winetree Liquors sells only wine because of its name, but it houses a full range of beer, wine, and spirits. Customers at Winetree Liquors East can choose from more than 500 selections of beer, some of which are difficult to find.

Using his passions to give customers the best possible product is critical to Jarrett, which is why he started Jarrett Pyrotechnics last February. He completed electronics classes at Harrison High School 27 years ago, and later began performing shows. He programs fireworks to launch at specific intervals using a remote control system, which connects electronic boxes through igniters.

The audience’s reaction is Jarrett’s favorite aspect of “painting the sky.” He is directing the fireworks display in Mount Vernon, Indiana, on July 3. Owning three local companies is more than just business to Jarrett.

“It’s not just about making money,” he says. “It’s about giving back to the community.”

For more information about Jarrett Security Solutions, call 812-475-1779 or visit jarrettsecurity.com. For more information about Winetree Liquors, call 812-476-8141 or visit winetreeliquors.com.

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