Location, location, location. For one local real estate company, it is more than an industry catchphrase; it is a way of doing business.
ERA First Advantage Realty, Inc. expanded to an office at 109 State St. in Historic Downtown Newburgh, Indiana. The location not only provided much-needed overflow for ERA’s main office at 8711 W. Highway 66 in Newburgh, but also the opportunity to be part of a thriving, active community.
After purchasing the property in spring 2016, ERA transformed the space by knocking down walls and putting up others to create a reception area, conference room, three offices, and a kitchenette. Previously home to a human resources consulting company, the space was transformed by Halloween 2016 to house nine ERA agents — The Miller Team, The Platinum Service Team, The Dunn Team, Jill Lucy, and Melanie Quates.
“We like to see ourselves as the Newburgh welcome center,” says agent Liz Miller.Located just steps from the Ohio River, the building has large windows that allow agents to display active listings, but also experience the neighborhood’s activity. From runners and dog walkers to shoppers and vehicles traveling up and down the street, the agents at ERA have a front seat to all the action.
Step into the lobby and be greeted by the smiling agents who are ready to help you find the perfect home or business property. The space features walls painted with neutral colors and decorated with soothing aqua accents and dark wood furniture throughout. The warm glow of chandeliers sets the tone for a personalized experience.
“We really wanted it to be a boutique office, a little more intimate,” says Miller. “We wanted it to be inviting.”
ERA regularly opens the office and welcomes walk-ins during weekends and community events, such as the Historic Newburgh Farmers Market and holiday celebrations.
“We are just trying to promote the hometown community feel here,” says agent Jill Lucy.
The space is conveniently located to allow passersby to come in and ask any questions about a specific home, the buying process, or the local real estate market. One agent believes homebuyers are finding more information on real estate apps and websites, but still want the personal attention.
“Buyers are more savvy. They’re almost as educated as us real estate agents,” says agent Johnna Dunn-Cameron. “They want to have more of a role in the buying and selling process.”
For more information about ERA First Advantage Realty, Inc., visit erafirst.com.
